Busy Fall at Vasco Electronics: GITEX show, Japan IT Week and Good Design Award

Vasco Electronics employees at GITEX
24 November 2022

This year has been a very busy for all of Vasco Electronics. We’ve been to many trade shows, but it wasn’t until this fall that we had many events at once. Right after the Berlin show, our team prepared to participate in GITEX show and Japan IT Week.

Luckily, this busy time was sweetened by the fact that our Vasco Translator V4 received another prestigious award.

Check with us what award this was, and what happened at the tech shows!

Good Design Award

The Japan Institute of Design Promotion sponsors the Good Design Award, which is presented yearly to products with outstanding design. This award is considered very prestigious, and we are really proud and thankful for this honorable title. It pleases us that our latest device, Vasco Translator V4, is once again recognized for its design. As humbled as we are, we hope this is not the last award to add to our list!

Speak More Languages Now

What is GITEX show in Dubai?

A trade expo called GITEX is dedicated to electronics, computers, and other developments in the realm of contemporary technology. Numerous well-known representatives from the tech sector attend the yearly event. It also warmly welcomes some of the greatest businesses in the world, such as Microsoft, Red Hat, and Dell. This year, the GITEX show ran from October 10 to 14. It was an eventful week, during which visitors from all over the world were able to experience the technologies firsthand.

Vasco employee at the GITEX fair

Vasco Electronics at GITEX

We are very pleased to say that the GITEX show attracted many stakeholders. Our Vasco Translators gathered attention from individual customers to company representatives to members of government services.

Our product was very popular among visitors, many of whom might be our potential future business partners – says Paulina, Vasco Team member for the exhibition. Most people were surprised to see so many languages as in our translator, bearing in mind the limited number of language pairs available in most popular devices. 

We answered many questions and tested our equipment in conditions that, no surprise, challenged our translators. Nevertheless, the reception from those interested was positive, and they wanted to know more about Vasco solutions.
Lots of people returned over the next fair days, very often accompanied by their friends or relatives, whom they wanted to show the device. It was nice to see the growing interest – Wojtek, another Vasco Team member, adds.

Moreover, it was also an opportunity for us to hear feedback from our customers and gain valuable insights on what we can improve in our products for the future.

Japan IT Week Autumn

After GITEX, we participated in the Japan IT Week, the Autumn Edition. It lasted from October 26 to October 28 and was held in Makuhari Messe — a Japanese convention center located outside Tokyo, in the Mihama-ku ward of Chiba City. 

Japan IT Week consisted of 11 separate exhibitions, such as IoT & 5G Solutions Expo, Web & Digital Marketing Expo and Software & Apps Development Expo. It was a great opportunity for us to raise brand awareness in the Land of the Rising Sun and beyond — strengthening our position on the Asian market. 

We first appeared in Japan in 2021 after raising 26 million JPY at the Makuake — one of the Japan’s top product launch platforms (similar to Kickstarter). We presented Vasco Translator M3, selling 970 units of this device. Soon, we will start with a Vasco Translator V4 campaign on that platform.

Conclusion

It was a really busy time, but really fruitful. Both GITEX and Japan IT Week were great opportunities to raise brand awareness on very influential markets. Good Design Award is, on the other hand, a strong social proof that we are the best electronic translator designers out there!

Vasco employees at Japan IT week

In a nutshell:

This year has been a busy one for Vasco Electronics. They have participated in many trade shows, such as GITEX show and Japan IT Week. They have also received the prestigious Good Design Award. GITEX show is a trade expo dedicated to electronics and computers. Numerous well-known representatives from the tech sector attend the yearly event. Japan IT Week is a trade show that consists of 11 separate exhibitions. It was a great opportunity for Vasco Electronics to raise brand awareness in the Land of the Rising Sun and beyond. The Good Design Award is an award that is presented yearly to products with outstanding design. Vasco Electronics is really proud and thankful for this honourable title.

FAQ:

What is the Good Design Award?

The Good Design Award is an accolade presented by the Japan Institute of Design Promotion, recognizing products that exhibit exceptional design qualities.

What is the GITEX show?

The GITEX show is a major trade expo focusing on electronics, computers, and various technological advancements in the modern tech landscape.

What is the Japan IT Week?

Japan IT Week is a comprehensive trade show encompassing 11 distinct exhibitions, including the IoT & 5G Solutions Expo, Web & Digital Marketing Expo, and Software & Apps Development Expo, among others.

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Agnieszka Noskowska PR

Agnieszka Noskowska

Agnieszka Noskowska, associated with marketing since the beginning of her career, and for several years committed to PR, where she passionately pursues creative projects. She finds balance in road biking, mountain hiking and DIY. Although she loves her job, if she could decide on a career path again she would become a woodworker, which would combine her love of crafts and nature.

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